10 Unusual Japanese Fashions and Subcultures
Japanese fashion usually brings to mind kimono, yukata, or the sailor school uniforms. And for many people around the world who are interested in fashion, the lesser known styles and subcultures of Japan are becoming more widely recognized. The fashions on this list were worn at different times in Japan during the twentieth century and today. With some groups of Japanese teenagers these styles were extremely popular. They were viewed as creative and influential to fashion by some, and looked on with confusion and amusement by others.
Kigurumin was a short lived (2003 to 2004) and strange fashion phenomenon. Girls who spent their time hanging out in Shibuya and wanted something comfortable to wear began sporting cheap animal costumes bought in party sections of stores. Along with a Pikachu, Hamtaro, or Winnie the Pooh costume, Kigurumin would carry animal purses, cute accessories, and wear manba makeup.
Nagomu was an indie record label created in 1983. The label gained a large fan base. The name for fans, Nagomu Gals, first appeared in the magazine Takarajima. Nagomu Gals favored vintage clothing. They often wore long sleeved t-shirts, thick soled rubber shoes, and knee socks. The term Nagomu Gal was not exactly positive, as they were sometimes viewed as annoying fan girls. In 1989 the Nagomu label was shut down.
Lolita is one of the most popular new Japanese subcultures, and has begun to appear in countries across the world. There are numerous Lolita brands, such as Baby the Stars Shine Bright, Metamorphose, and Angelic Pretty. Lolita fashion began becoming popular in the late 90s, and like the Nagomu style, it has been influenced by music. Gothic record labels in Japan lead to visual kei music, which helped inspire Gothic Lolita clothing. Visual kei refers to bands which wear extremely elaborate makeup and costumes. Lolita is also inspired by the clothing of the Rococo period. The name came from Mana who called the theme of his clothing line Elegant Gothic Lolita. The popular magazine Gothic and Lolita Bible came out in 2001. There are several different types of Lolita. Gothic Lolita involves primarily black frilled clothing. Sweet Lolita uses pastels, and lots of lace and bows. For punk Lolita, plaids and chains are combined with the frills. Wa Lolita incorporates traditional Japanese clothing, such as kimono, into the look. Accessories that are popular for Lolita include bonnets and headdresses, rocking horse shoes, parasols, petticoats, and frilled knee socks.
Decora is a Japanese street style popular today. In 1997, the magazine FRUiTS was created to display photographs of Japanese street fashion. Aki Kobayashi, the cover model of the first issue, wrote columns for FRUiTS about her style and how she created her own accessories. Soon, girls began making their own eccentric accessories. The style became known as Decora, and its followers traded and sold their accessories in Harajuku. Although each Decora outfit is unique, they all have the similarities of being extremely bright, decorative (hence the name), and cute. Decora girls wear an insane amount of plastic accessories and barrettes, neon skirts, colorful socks, and cute character products.